Capturing apartments and homes in New York has to be one of my favorite things to do in New york. I love the real estate. It’s the perfect blend of old and new buildings and you never know what a house looks like until you walk inside.
When I am shooting I go for anything interesting or eye opening to me. Sometimes I know a specific location where the real estate is just asking to be captured. Others are just gems I find when I’m casually walking.
Editing Real Estate Photos
When I am editing pictures of real estate, I like to mess with the colors a lot more than usual. In my previous blog post about editing, I stated to relax with vibrance, saturation and other color manipulation techniques because sometimes it can make the subject unrealistic. But that’s more applicable when shooting people and is dependent on the desired effect. With Real Estate, you want to make the colors more vibrant, white tiled floors should be really white and black railings should be the perfectly dark. This is especially true when capturing for a client trying to sell a home.
Making it perfect is something I strive for every time I shoot for home owners or real estate agents.
Even photoshop comes in handy when removing some imperfections such as mismatch paint, stained floors or windows. Lightroom and photoshop make it easy with the blemish removal tool to make the little things go away. Another thing I noticed while shooting for an Airbnb Owner was lighting.
A lot of homes commonly have a mixture of warm lights and white lights. White lights are easier to manipulate and better to capture versus warm lights that can dim a room’s best features. Of course natural light is often infused in some rooms with windows. If you are shooting for an Airbnb Owner, a real estate agent or anyone always prepare to bring your own flash equipment in case the lighting isn’t perfect.
It’s also important to know how the pictures are being advertised. If it’s for Airbnb or Zillow, than you want to make it scroll friendly. A lot of people scroll through homes or places to rent like Instagram. So you don’t want the picture to capture too much where they will mess the best part of the room. Basically, take more pictures than you should of a room, get the all the angles instead of just trying to get one big capture.